How did the Super Bowl commercials stack up?

Kate-Upton-Super-Bowl-adSo another Super Bowl is in the books. Great game, and exciting finish. How did the ads do you might ask?

I was part of the 2013 USA Today Ad Meter Panel, and got to participate in voting for the ads. It was a lot of fun getting to provide input on the various adverts for the Super Bowl.

I just received an e-mail from USA Today with the final ad results. Here they are:

The Complete 2013 USA TODAY Ad Meter Results

The 10 Most Popular

Company Description Secs. Qtr. Score
Anheuser-Busch Horse and trainer reunited 60 3 7.76
Tide Miracle Stain 60 4 7.75
RAM Farmers 120 4 7.43
Doritos Fashionista Dad 30 2 7.27
JEEP Families waiting 120 HT 7.20
Kia Space Babies 60 4 6.74
Doritos Goat 4 Sale 30 1 6.71
NFL Deion Sanders returns 60 3 6.68
Hyundai Kid assembles team 30 1 6.65
Audi Prom 60 1 6.64

The Rest

Taco Bell Viva Young 60 2 6.55
Coke Security Camera 30 1 6.38
M&Ms Love ballad 30 1 6.34
Best Buy Asking Amy Poehler 30 1 6.23
VW Get Happy office guy 60 2 6.19
Skechers Cheetah race 30 2 6.16 (tie)
Toyota Rav4 wish granted 60 1 6.16 (tie)
NFL Thank you 30 HT 6.14
Mercedes-Benz Deal with the devil 60 4 6.11
Samsung Paul Rudd and Seth Rogan 120 4 6.06
Hyundai Passing obstacles 30 2 6.01 (tie)
Anheuser-Busch Bud Light Voodoo 60 2 6.01 (tie)
MILK The Rock running 30 2 5.98
Speed Stick Guy doing laundry 30 3 5.97
E*Trade Baby getting wealthy 30 3 5.93
Oreo Whispering in the library 30 1 5.88
Wonderful Pistachios PSY Gangnam Style 30 3 5.60
Walt Disney Iron Man 3 trailer 30 3 5.58
Anheuser-Busch Bud Light lucky chair 60 3 5.55
Coke Mirage 60 2 5.54
Cars.com Puppy is a wolf 30 2 5.52
Kia Hot Bots 30 3 5.51
Walt Disney The Great and Powerful Oz trailer 30 1 5.48
Hyundai Epic play date 60 PK 5.42
SodaStream The effect of SodaStream 30 4 5.39
Paramount Pictures Star Trek Into Darkness 30 2 5.4
Blackberry My new Blackberry 30 3 5.16
Universal Pictures Fast & Furious 6 trailer 60 1 5.11
Century 21 Wedding faints 30 3 4.98 (tie)
Gildan Guy needs his t-shirt 30 3 4.98 (tie)
Subway Jocks love Jared 30 2 4.86
Pepsi Next Parents like to party 30 1 4.81
GoDaddy.co Danica Patrick pilots plane 30 2 4.80
Lincoln MKZ Phoenix 30 2 4.66
Pepsi Halftime show countdown 30 HT 4.63
MiO Fit Tracy Morgan anthem 30 3 4.45
Axe Lifeguard 30 3 4.33
Lincoln Wacky road trip ends in marriage 30 3 4.19
Subway Jocks can’t say Februany 30 3 4.07

The Bottom 5

Calvin Klein Guy in underwear 30 2 3.88
Anheuser-Busch Black Crown party 30 1 3.73
Anheuser-Busch Beck’s Sapphire fish singing 30 3 3.66
Anheuser-Busch Black Crown “coronation” 30 1 3.64
GoDaddy.co Bar Refeali make out 30 1 3.30

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